Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...

Health tips for copywriters Writer's butt. Copywriter chub. Freelancer fat. Whatever you call it, the risk of not taking care of your health as a work-from-home copywriter is real. There's no walking as part of your commute. Lunch breaks can become two Tim Tams and half a...

And other business lessons from Dad My husband likes to say that I'm my father's daughter. I'm not entirely sure that he always means it in a complimentary way. But I choose to see it as a positive thing. So today, in the lead up to...