What to expect when you work with a copywriter You’ve decided you need a copywriter. You’ve done some research, shortlisted some writers and sent off some enquiries. Great! Now it’s time to get started on the copywriting briefing process. Getting ready to quote A recent discussion in my...
Or how to keep a freelancing business going when the kids are at home Here in NSW, it’s the last week of the school year and we’re staring down the barrel of six weeks of summer holidays. Here’s my work-at-home-parent’s school holiday survival guide! Of course, the...
Health tips to avoid burnout [caption id="" align="alignnone" width="5616"] Are you running yourself into the ground?[/caption] Recently, I got an email from one of my clients at 2.30 am. (Don’t worry, I have notifications turned off overnight and she’s not some diva expecting responses 24/7!) When I...
Why I’m selective about who I work with As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable way....
How copywriting habits help me defeat the white screen [caption id="" align="alignnone" width="3000"] Copywriting habits - for me, it's a cup of tea![/caption] Writer's block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business...
Book review: Content strategy for the web As a solo practitioner, taking responsibility for your own learning is vital. And one thing that I’ve been keen to learn more about so that I can serve my clients better is content strategy. After asking the brains trust...
Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y'all up to speed on this topic. Over to Jo! Have you ever...
The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the reader. [ctt...
Decoding and understanding your copy deck [caption id="attachment_307" align="aligncenter" width="300"] I don't understand this copy deckImage by Jean-Rene Vauzelle used under https://creativecommons.org/licenses/by/2.0/[/caption] For many new business owners – or experienced business owners working with a copywriter for the first time – understanding your copy deck can be confusing. In...
Freelancer fashion: The winter edition As the Starks say, winter is coming and with it comes a change in work attire for those of us who work from home. You see, when you work from your home office, there’s usually no lovely office air conditioning keeping...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
