The pros and pitfalls of self-publishing [caption id="attachment_222" align="aligncenter" width="300"] Dream of seeing your book on these shelves?[/caption] They say everyone has a book in them. And in the modern world, getting published is easier than ever. Many people, especially in the area of non-fiction books written...
When I started freelancing, I decided that I needed to have a website. A fairly sensible and necessary choice in today’s business world, no? But there were three key mistakes that I made with my website and probably set back my business growth substantially. In the...
The power of editing This week, I’ve been reading Marie Kondo’s book, The Life Changing Magic of Tidying. As a fairly (ahem) messy and untidy person, I’m yet to put her method into practice, but a third-or-so of the way through the book, it’s apparent that...
Writing award entries that win Award submissions are a fantastic way to showcase your work and achieve recognition. Winning an award – well that’s even better! It gives you permission to shout about your success from the rooftop and has the credibility that comes from being endorsed...
There’s only so much you can write about a topic, right? Wrong! I say there is no end to what can be written about a topic when you take a moment to step back and think about the various audiences and what they need to...
There is no silver bullet for online studying or working from home Recently, I was out at dinner with a group of old school friends. One of my friends enrolled last year in an online TAFE course, but found that she’s not actually been doing the...
With a background in public relations and corporate communications, I’m very accustomed to writing in a voice that is not my own. I’ve written a lot about products, features and services, but less about my own thoughts, opinions and experiences. It’s a safe place to...
As a writer and an editor, one thing that you need to get used to quickly is not everyone is going to love your work. There’ll be times when you don’t get the tone quite right, where your humour misses the mark completely, or where...
Like many parents of young children, I have watched the latest Disney blockbuster, Frozen, more times in the past few months than I care to confess (it’s that rare thing – something that both my 6 year old and 19 month old can enjoy). And...
Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
