Are traditional concepts about creativity holding you back? “Wow, you must be so creative.” That’s the reaction I commonly get when I tell someone that I’m a copywriter. But the truth is, I don’t see myself as a creative person. At least not in the way that is...
Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This year, however,...
A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It's a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia's leading writers in the wide world of food. Sounds...
Review: Mastering Australian Wine, an online course with Sydney Wine Academy [caption id="attachment_553" align="aligncenter" width="1024"] Mastering Australian wine? Where to start? Photo by Elle Hughes on Unsplash[/caption] As a food copywriter, it’s not just enough to work on my writing skills. Subject matter expertise is important to...
Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...
And what I learnt at the conference At the gym I train at, they’ve got one of those sleds that you load with weights and push while running (yeah, I’m hella hardcore. If you’ve met me in person, you’ll be laughing now). And written at the...
Which brands underpin your life? (And how does a copywriter use this information to create a customer persona?) As a copywriter, I spend a lot of time thinking about the customers of my clients. Who they are, what they like to do, how they spend their...
What to expect when you work with a copywriter You’ve decided you need a copywriter. You’ve done some research, shortlisted some writers and sent off some enquiries. Great! Now it’s time to get started on the copywriting briefing process. Getting ready to quote A recent discussion in my...
Why I’m selective about who I work with As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable way....
How copywriting habits help me defeat the white screen [caption id="" align="alignnone" width="3000"] Copywriting habits - for me, it's a cup of tea![/caption] Writer's block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
