Let’s make your business shine online
Website copywriting needs to work hard. The words on your website need to entice your customers, make them feel comfortable and make them want to find out more about your business and ultimately part with their hard-earned money.
But before your words can do any of that, they need to help potential customers find you. Yep, I’m talking about search engine optimisation (SEO). But don’t worry, we’re not talking about any crazy black art. All SEO copywriting really means is choosing the right keywords, using them in the right places, and providing the right signs to Google about what your website is all about.
Ultimately, we’re writing for your customers first, and the Google-goodness will follow naturally!
What makes great website copy
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.
This means website copywriting must be unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! Use short, direct and conversational language and always outline the benefits for customers. Make it feel like you are speaking directly to them and are addressing their needs.
Why use a professional writer
Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.
The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.
With the right words, your website will bring your business qualified leads and help make sales. And that’s worth investing in!
What does website copywriting cost
A standard five page website starts from $1195. This includes:
- a comprehensive written briefing questionnaire
- industry and competitor research (reviewing up to 3 competitor websites)
- ideal customer profiling (creating up to 3 buyer personas)
- one 60 minute phone or Skype call
- up to 400 words of copy per page
- keyword recommendations including title tags and meta descriptions
- two complimentary rounds of revisions and changes.
For websites that require fewer or more pages, I’m happy to provide a custom quote that meets your needs.
Ready to get started?
Fill in my online form or give me a call to have a no obligation chat about what you need and I’ll put together a proposal for you.