Let’s make your business shine online
Website copywriting needs to work hard. The words on your website need to entice your customers, make them feel comfortable and make them want to find out more about your business and ultimately part with their hard-earned money.
But before your words can do any of that, they need to help potential customers find you. Yep, I’m talking about search engine optimisation (SEO). But don’t worry, we’re not talking about any crazy black art. All SEO copywriting really means is choosing the right keywords, using them in the right places, and providing the right signs to Google about what your website is all about.
Ultimately, we’re writing for your customers first, and the Google-goodness will follow naturally!
What makes great website copy
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.
This means website copywriting must be unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! Use short, direct and conversational language and always outline the benefits for customers. Make it feel like you are speaking directly to them and are addressing their needs.
Why use a professional writer
Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.
The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.
With the right words, your website will bring your business qualified leads and help make sales. And that’s worth investing in!
What does website copywriting cost
A standard five page website starts from $1195. This includes:
- a comprehensive written briefing questionnaire
- industry and competitor research (reviewing up to 3 competitor websites)
- ideal customer profiling (creating up to 3 buyer personas)
- one 60 minute phone or Skype call
- up to 400 words of copy per page
- keyword recommendations including title tags and meta descriptions
- two complimentary rounds of revisions and changes.
For websites that require fewer or more pages, I’m happy to provide a custom quote that meets your needs.
What do my website copywriting clients say?
“We recently used Angela to help us re-write a number of pages of new and updated copy for our website. Angela was professional from start to finish. She took the time to really “get the brief” and to understand the message we were trying to portray to our clients. Angela was a consummate professional to deal with and I highly recommend her to anyone else needing help updating their websites with new and fresh copy that with help with their SEO. Thanks Angela!!!” Michie Haley, General Manager, xchange air: Website copywriting
“Thanks again for your help with content and copy for Red Spice Road, Burma Lane and Red Spice QV. You have really helped us express the voice and personality of each restaurant, and the process has been fast, simple and excellent value. We love your work!” Vanessa Green, Co-Owner/Marketing Director, Apples and Pears Entertainment Group: Website copywriting
“I recently engaged Angela Denly to write copy for our new website. Our business had previously relied solely on word of mouth marketing and we felt overwhelmed by the process. Angela was recommended by a friend and I’m glad we chose to work with her. She made the process simple and straightforward, understanding our business and our audience instinctively. We gave Angela our Handbook, Information sheet and we met, so she could get a sense of the business. Within a short period of time, she had sent back a draft copy which was a perfect balance of fun yet professional. I’m happy to recommend Angela to any businesses looking for an affordable and reliable copywriter, who is also fun to work with.” Nadean Harvey, Director, Pine Street Kindergarten: Website copywriting
Ready to get started?
Fill in my online form or give me a call to have a no obligation chat about what you need and I’ll put together a proposal for you.