Fact-based writing for businesses

Sydney copywriter to help you communicate your message without the fluff

Paralysed by a blank screen or tearing your hair out because
you can’t get the words quite right? I get it!
That’s why hiring a copywriter might be the smartest decision you make today.

Do you like being given all the information you need to decide? And having things explained to you in a clear and logical way?

Yeah, me too. I don’t like sleazy tactics and am not a fan of slicing and dicing information to try and trick people. So that’s not what I do for clients.


You can still sell your product or service and be successful without bamboozling people. Copy that treats your audience with respect is what I’m all about. When you work with me you get:

  • A trusted advisor to help you share your knowledge and expertise (but without bragging, because that feels yucky, right?)
  • Clear messages supported by facts and research
  • A focus on helpful information 
  • Words that guide your audience to make a choice they understand and feel good about (so there’s no icky buyer’s remorse).

As a professional word wrangler, I’ll help you to create a clear structure, tease out your key messages and create copy that wows your clients. Save your hair (and your sanity) and give me a holler.

I’m a Sydney copywriter for B2B services, food & beverage, and all-round legends 


With big brand experience from public relations agencies together with an understanding of small business needs from years of freelancing, I’m here to help your business shine. I’m a food-obsessive so I specialise in the food and beverage sector and also love the satisfaction of helping small businesses shine brighter.


With diverse experience across professional services, travel, technology, not-for-profits and more, I’ll help you to define your message, whet your customers’ appetites, and leave them begging for more.

Using the brands you love to create a customer persona

Words that get your business cooking

Your copy has big responsibilities. It can help your business get found with smart SEO. It lets people know who you are and why you’re the right choice for them. It convinces your target customers that they should buy your product or request a quote.

Great copy makes the difference between your business barely simmering or reaching a full boil.

Your one-stop shop for a range of copywriting services

I’m proud to be a copywriting generalist. My broad communications background means I can help you with a range of services. Whether you need brand foundations, SEO strategy, website copy, or an awards submission, I’ll use my skills and curious nature to craft copy that helps your business stand out. Services include:


Get found online with carefully crafted copy


Everything from a one-off blog to full content strategy


Nail your marketing campaign with brochures, flyers and more


Meet compliance and share your story


Get the kudos your business deserves


Regular newsletters and lead-generation sequences

Tone of

Stand out with messaging that really reflects who you are


Target the right keywords and the right audiences

Ready to start cooking up work magic? 

What happy clients say

“Fantastic copywriter!! I found Angela by luck on Google and she’s the best discovery yet. Angela was able to nail my brief first go!! She’s great at understanding and teasing out what you’re looking for, and then turns around brilliant copy super quickly. I had my whole packaging content finished in half a day. Thanks Angela, I look forward to working with you again in the future.”
Thanks again for your help with content and copy for Red Spice Road, Burma Lane and Red Spice QV. You have really helped us express the voice and personality of each restaurant, and the process has been fast, simple and excellent value. We love your work!” Vanessa Green, Co-Owner/Marketing Director, Apples and Pears Entertainment Group
Vanessa Green
Co-Owner/Marketing, Apples and Pears Entertainment Group Director,
"We recently used Angela to help us re-write a number of pages of new and updated copy for our website. Angela was professional from start to finish. She took the time to really “get the brief” and to understand the message we were trying to portray to our clients. Angela was a consummate professional to deal with and I highly recommend her to anyone else needing help updating their websites with new and fresh copy that with help with their SEO. Thanks Angela!”
Michie Haley
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