What do my website copywriting clients say?
We love your work!"
Website copywriting needs to work hard. The words on your website need to entice your customers, make them feel comfortable and make them want to find out more about your business and ultimately part with their hard-earned money.
But before your words can do any of that, they need to help potential customers find you. Yep, I’m talking about search engine optimisation (SEO). But don’t worry, we’re not talking about any crazy black art. All SEO copywriting really means is choosing the right keywords, using them in the right places, and providing the right signs to Google about what your website is all about.
Ultimately, we’re writing for your customers first, and the Google-goodness will follow naturally!
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.
This means website copywriting must be unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! Use short, direct and conversational language and always outline the benefits for customers. Make it feel like you are speaking directly to them and are addressing their needs.
Great copy can make the difference between your business barely simmering or reaching a full boil.
Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.
The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.
With the right words, your website will bring your business qualified leads and help make sales. And that’s worth investing in!
For most projects, I quote on a project basis and provide a customised quote.
But to give you an indication, here’s some standard packages I’ve put together.
Add-on’s to the basic web copy packages include tone of voice guidelines, keyword research and blogging packages. Let’s chat about what your business needs and I’ll cook up the perfect recipe for you!