Website copywriting
Let’s turn up the gas and get your business cooking

Website Copywriting

 

 

Website copywriting needs to work hard. The words on your website need to entice your customers, make them feel comfortable and make them want to find out more about your business and ultimately part with their hard-earned money.

 

But before your words can do any of that, they need to help potential customers find you. Yep, I’m talking about search engine optimisation (SEO). But don’t worry, we’re not talking about any crazy black art. All SEO copywriting really means is choosing the right keywords, using them in the right places, and providing the right signs to Google about what your website is all about.

 

Ultimately, we’re writing for your customers first, and the Google-goodness will follow naturally!

What makes great website copy

 

Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.

 

This means website copywriting must be unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! Use short, direct and conversational language and always outline the benefits for customers. Make it feel like you are speaking directly to them and are addressing their needs.

 

Great copy can make the difference between your business barely simmering or reaching a full boil.

SEO copywriting
I’m a graduate of
The Recipe for SEO Success

Why use a professional writer

 

Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.

 

The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.

 

With the right words, your website will bring your business qualified leads and help make sales. And that’s worth investing in!

Website copywriting
I’m a Clever Copywriter

What does website copywriting cost

 

For most projects, I quote on a project basis and provide a customised quote. 

But to give you an indication, here’s some standard packages I’ve put together.

DRINKS AND NIBBLES

$1197+GST
Comprehensive written briefing questionnaire and follow up phone/video confrerencing consult
Competitor and industry research
3 pages of web copy
Title tags and meta descriptions
Up to 400 words per page
Two free rounds of revisions and changes

MEAT AND
3 VEG

$1697+GST
Comprehensive written briefing questionnaire and follow up phone/video confrerencing consult
Competitor and industry research
5 pages of web copy
Title tags and meta descriptions
Up to 400 words per page
Two free rounds of revisions and changes

FANCY 3 COURSE MEAL

$2797+GST
Comprehensive written briefing questionnaire and follow up phone/video confrerencing consult
Competitor and industry research
10 pages of web copy
Title tags and meta descriptions
Up to 400 words per page
Two free rounds of revisions and changes

THE FULL DEGUSTATION

$4197+GST
Everything from Meat and 3 Veg package
Plus
Tone of voice consultation and comprehensive guidelines document
Keyword research
5 x 500 word blog posts
6 month content calendar

Add-on’s to the basic web copy packages include tone of voice guidelines, keyword research and blogging packages. Let’s chat about what your business needs and I’ll cook up the perfect recipe for you!

What do my website copywriting clients say?

"Thanks again for your help with content and copy for Red Spice Road, Burma Lane and Red Spice QV. You have really helped us express the voice and personality of each restaurant, and the process has been fast, simple and excellent value.
We love your work!"
Vanessa Green
Co-Owner/Marketing, Apples and Pears Entertainment Group Director,
"I recently engaged Angela Denly to write copy for our new website. Our business had previously relied solely on word of mouth marketing and we felt overwhelmed by the process. Angela was recommended by a friend and I’m glad we chose to work with her. She made the process simple and straightforward, understanding our business and our audience instinctively. We gave Angela our Handbook, Information sheet and we met, so she could get a sense of the business. Within a short period of time, she had sent back a draft copy which was a perfect balance of fun yet professional. I’m happy to recommend Angela to any businesses looking for an affordable and reliable copywriter, who is also fun to work with."
Nadean Harvey
Director, Pine Street Kindergarten