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Travel and tourism copywriting

Travel and tourism copywriting 

It’s a tough world out there for travel and tourism businesses. There are so many destinations and then once someone’s made their decision on where to go, then it’s time to review options around independent travel, fly versus drive, group tours, what activities make it onto the itinerary and so on. How can you make your travel and tourism business stand out?


That’s where great travel and tourism copywriting can help. I’ll start by diving deep into your offering and what makes you special, as well as really getting into the head of your ideal customer. With these foundations in place, I’ll then craft copy that will have your dream clients taking their travel plans from fantasy to confirmed booking faster than a Japanese bullet train.


I have particular interests in:

  • Ecotourism
  • Food and wine tourism
  • Camping, caravanning and campervans
  • Low impact travel


As well as my years of experience as a copywriter and public relations consultant, I’m also a graduate of the Australian Writer’s Centre’s travel writing course​

My travel copywriting services

No matter what channel you need words for, I can help. My services include:

What do my travel copywriting clients say?

Keen to find out more?

Awesome. Just send me a message using my contact page and I’ll get back to you to arrange a time to find out more about your business and what travel copywriting services you need. I can’t wait to start obsessing over your destination and add you to my eternally growing wish list.