Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
Are traditional concepts about creativity holding you back? “Wow, you must be so creative.” That’s the reaction I commonly get when I tell someone that I’m a copywriter. But the truth is, I don’t see myself as a creative person. At least not in the
Or how to stop neglecting your own marketing Are you one of the many businesses that neglect their marketing? Or perhaps it’s the panic button you hit when you hit a dry spell. If so, you’re not alone. And here’s my dirty little (not actually
Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This
A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It’s a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia’s leading writers in the wide world of food.
Review: Mastering Australian Wine, an online course with Sydney Wine Academy As a food copywriter, it’s not just enough to work on my writing skills. Subject matter expertise is important to build too. I recently recognised that while I enjoy wine, I didn’t know that
What’s the difference between content and copy and why does it matter? There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a different creature to sales-oriented copy. This blog post explores the differences