Musings on business writing, self-employment and parenthood

2018 Year in Review

2018 Year in Review

What a year, what a year, what a mighty good year I’m staring down my final working hours of 2018, and like any good overthinker, am taking the chance to take stock of the year and think about what went well and what there is

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business off-season

40 days and 40 nights

Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This

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Using the brands you love to create a customer persona

Food and Words 2018 review

A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It’s a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia’s leading writers in the wide world of food.

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Where to start for mastering Australian wine?

Studying that I wasn’t about to “wine” about

Review: Mastering Australian Wine, an online course with Sydney Wine Academy As a food copywriter, it’s not just enough to work on my writing skills. Subject matter expertise is important to build too. I recently recognised that while I enjoy wine, I didn’t know that

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Content and copy: two sides of the same coin

Content and copy: two sides of the same coin

What’s the difference between content and copy and why does it matter? There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a different creature to sales-oriented copy. This blog post explores the differences

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how-to-get-most-online-communities

My CopyCon18 moment of glory

Or how to make the most of online communities Over the weekend, I went to CopyCon18, Australia’s leading copywriting conference. There’ll be heaps of wrap up posts about the event (and I’ll link to some of them over the coming days at the bottom of

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Small yet mighty

Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of

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