Musings on business writing, self-employment and parenthood

Business Lessons From Frozen 2

I’M OLDER, BUT STILL LEARNING The very first blog post I wrote on this website (six years ago?! How can that be?) was Five business lessons I learnt from Frozen. While in some ways, I feel like I’ve matured a lot as a copywriter and

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Love where you live, work and play

Introducing The 2100 Project It’s no secret that I love the northern beaches. From being born at Manly Hospital, and now raising my kids in the same suburb where I grew up, it’s safe to say I’ve not strayed far. And my attitude basically is

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2018 Year in Review

2018 Year in Review

What a year, what a year, what a mighty good year I’m staring down my final working hours of 2018, and like any good overthinker, am taking the chance to take stock of the year and think about what went well and what there is

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business off-season

40 days and 40 nights

Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This

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Using the brands you love to create a customer persona

Food and Words 2018 review

A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It’s a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia’s leading writers in the wide world of food.

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Where to start for mastering Australian wine?

Studying that I wasn’t about to “wine” about

Review: Mastering Australian Wine, an online course with Sydney Wine Academy As a food copywriter, it’s not just enough to work on my writing skills. Subject matter expertise is important to build too. I recently recognised that while I enjoy wine, I didn’t know that

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Content and copy: two sides of the same coin

Content and copy: two sides of the same coin

What’s the difference between content and copy and why does it matter? There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a different creature to sales-oriented copy. This blog post explores the differences

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