Food copywriting to get your mouth watering
Food is a part of life that ensnares all of our senses. Great food copywriting should do that too. As an enthusiastic home cook and dedicated food fanatic, I can bring your food product to life with copy that bursts with energy and has your customers begging for second helpings.
How can I help your food business?
- Packaging copywriting: On a crowded shelf, great label copy can make or break whether an item makes its way into a shopper’s basket. Creative food copywriting helps your customer to imagine what the sensation of eating or drinking your product will be like.
- Menu copywriting: Beyond a list of ingredients, your menu is an opportunity to stimulate appetite and build anticipation when ordering.
- Website copywriting: I’ll help you seek out the right keywords so that your online food business can be found, and then craft tasty content that gets customers clicking to buy faster than Dominos can deliver.
- Marketing copywriting: Whether you need brochures for your market stall or a proposal for wholesalers and retailers, I’ll write materials that get customers hungry for your goods.
My food experience
Like many young people, when I moved out of home I was useless in the kitchen. I could cook a mean spag bol and knock up a curry (from a jar, let’s not get carried away), but that was it. Let me tell you, it gets pretty boring eating the same stuff all the time. So, I ventured into the world of cookbooks with Jamie Oliver and so began my love affair – with food (and with Jamie!).
Today, my cookbook collection stands at 120+ books, spanning many cuisines and styles of eating. I no longer use a jar of Patak’s for my curries and I have a pretty extensive spice collection going on. I drop Nigel (Slater) and Nigella (Lawson) into conversations like they’re my best mates (close enough, I
stalk follow them both on social media, so I feel like we’re pretty tight). And I’m even brave enough to get my kids in the kitchen with real knives.
As for food copywriting – well, that’s about the most fun I can have that doesn’t involve actually eating. Recent foodie projects include a juicy mix of email marketing campaigns, SEO strategy and website copywriting. I’ve also completed a food writing course with the Australian Writers Centre and written articles for publications including Sprout magazine.
What my food copywriting clients say
Here are some of the comments from my happy clients in the food industry:
“Fantastic copywriter!! I found Angela by luck on Google and she’s the best discovery yet. Angela was able to nail my brief first go!! She’s great at understanding and teasing out what you’re looking for, and then turns around brilliant copy super quickly. I had my whole packaging content finished in half a day. Thanks Angela, I look forward to working with you again in the future.” Lucy Allan, The Cheese Puff Company: Packaging copywriting
“Thanks again for your help with content and copy for Red Spice Road, Burma Lane and Red Spice QV. You have really helped us express the voice and personality of each restaurant, and the process has been fast, simple and excellent value. We love your work!” Vanessa Green, Co-owner/Marketing Director, Apples and Pears Entertainment Group: Website copywriting
“Brilliant service – research and copy all sorted in ‘real person speak’. Angela is great to work with – understanding, efficient and professional. Took my brief and turned it into an SEO and copywriting masterpiece.” Naomi Terese, Owner, Fat and Skinny Catering: SEO audit, keyword research and website copywriting
“We employed Angela to write the emails for our online marketing and I am super impressed with the result. She got what we do straight away and was able to put in words beautifully what we want to communicate to potential and existing customers. I highly recommend her services and will most certainly use her again in the future.” Karin Timuska, Dinner Sorted: email marketing
“Angela did a great job on several pages of my website. She also did a comprehensive SEO audit and keyword research. Her turnaround time was very quick and she kindly worked to my deadlines. Her results were spot on and did not require any edits of changes. I would definitely use her again in the future and I highly recommend Angela for any copywriting!” Megna Murali, founder, Spice Quarter: SEO audit, keyword research and website copywriting
Brown box of veggies and crisp gin & tonic, these are a few of my favourite things
OK, so bad Sound of Music rip-off aside, I love working with small producers, boutique beverage businesses, farmers markets, and people who are championing healthy home cooking. If your watchwords are real food, quality produce, and great customer service, I reckon we’d go as well together as sausages and mashed potato.
Ready to order?
I’d love to find out more about your business and your food copywriting needs. Use my contact form to get in touch and I’ll get a menu of options to you lickety-spit.