Do you know why you’re in business?
What makes you different from your competitors?
Why your customers choose you?
For many businesses, the answer to those questions is no. And that’s a shame, because being clear on those factors can help your business to stand out in a crowded marketplace and hone your marketing and communications messages to truly connect with your prospects and customers.
I’m an experienced communications professional who’s spent almost two decades working with big multinationals, local small businesses and iconic Australian not-for-profits. I take my professional qualifications in communications and marketing, blended with practical experience to help small businesses like you craft stronger and more successful communications and marketing strategies.
After a workshop, you can expect to be clear on:
We’ll typically start with a brief overview of some key concepts in communications and marketing theory. We’ll then start digging deep into your business, your industry and competitive environment, and who your current and desired customers are. We’ll be looking to define what makes you different, how you can communicate that honestly and authentically, and finding evidence and proof to back up any claims you want to make.
After the consultation, I’ll provide you with a detailed documentation and an overview of key opportunities for your business. Ongoing marketing and communications plans can also be developed as an additional element.
My Tone of Voice Fundamentals package for small businesses costs $997 +GST and includes:
Fill in my online form or give me a call to have a no-obligation chat about what you need and I’ll put together a proposal for you.
Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
