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Tone of voice and message development

Tone of voice and message development 


Do you know why you’re in business?

What makes you different from your competitors?

Why your customers choose you?


For many businesses, the answer to those questions is no. And that’s a shame, because being clear on those factors can help your business to stand out in a crowded marketplace and hone your marketing and communications messages to truly connect with your prospects and customers.

Why use me?


I’m an experienced communications professional who’s spent almost two decades working with big multinationals, local small businesses and iconic Australian not-for-profits. I take my professional qualifications in communications and marketing, blended with practical experience to help small businesses like you craft stronger and more successful communications and marketing strategies.


After a workshop, you can expect to be clear on:


  • What you do
  • Who you do it for
  • What makes your business different
  • How you prove your worth to prospects and customers
  • What messages and methods you can use to connect with your desired audiences and move your business forward
You’ll end up with a guidebook for all your team to ensure all your written communication is on-brand – no matter who’s writing it.

What to expect from a tone of voice or messaging development consultation


We’ll typically start with a brief overview of some key concepts in communications and marketing theory. We’ll then start digging deep into your business, your industry and competitive environment, and who your current and desired customers are.


We’ll be looking to define what makes you different, how you can communicate that honestly and authentically, and finding evidence and proof to back up any claims you want to make.

After the consultation, I’ll provide you with a detailed documentation and an overview of key opportunities for your business.


Ongoing marketing and communications plans can also be developed as an additional element.

What does it cost?


My Tone of Voice Fundamentals package for small businesses costs $2197 +GST and includes:

  • Pre-briefing written questionnaire
  • 60-minute online consultation
  • Review of up to 3 nominated competitors
  • A comprehensive guide to your business’s tone of voice
  • Up to three target audience profiles 
  • An overview of your business’s principles, values, beliefs – and what that means for your copy
  • Your brand promise and positioning
  • Key messages
  • Word bank of words you do and don’t like
  • Sample copy
  • Overview of grammatical conventions
  • A 10% discount on any copywriting projects booked within six months

Ready to get started? 

Fill in my online form or give me a call to have a no-obligation chat about what you need and I’ll put together a proposal for you.