What to expect from a tone of voice or messaging development consultation
We’ll typically start with a brief overview of some key concepts in communications and marketing theory. We’ll then start digging deep into your business, your industry and competitive environment, and who your current and desired customers are.
We’ll be looking to define what makes you different, how you can communicate that honestly and authentically, and finding evidence and proof to back up any claims you want to make.
After the consultation, I’ll provide you with a detailed documentation and an overview of key opportunities for your business.
Ongoing marketing and communications plans can also be developed as an additional element.
What does it cost?
My Tone of Voice Fundamentals package for small businesses costs $2197 +GST and includes:
- Pre-briefing written questionnaire
- 60-minute online consultation
- Review of up to 3 nominated competitors
- A comprehensive guide to your business’s tone of voice
- Up to three target audience profiles
- An overview of your business’s principles, values, beliefs – and what that means for your copy
- Your brand promise and positioning
- Key messages
- Word bank of words you do and don’t like
- Sample copy
- Overview of grammatical conventions
- A 10% discount on any copywriting projects booked within six months