Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
What’s better than telling the world how great you are? Letting your customers do it for you.
Case studies, or customer success stories, are one of the most powerful tools in your marketing box. But a common trap is writing your case studies from your point of view, not your customers.
When I write case studies, I start by making your customer the hero. It’s their story, their wins – you’re just the helpful guide that got them up the mountain. Your customer is the hiker, you’re the hiking poles, boots and tent that kept them safe and supported throughout the trek.
(PS – The same approach for case studies works fantastically for stories about your people. Great for recruitment and employee branding.)
I’m an experienced communications professional who’s spent almost two decades working with big multinationals, local small businesses and iconic Australian not-for-profits. I take my knowledge combined with my desire to learn more and use it to interview your customer to get all the facts and then find a way to bring it all together into a compelling story that shows just how awesome your products or services are.
Here’s how the case study process usually works: