Inbound marketing to arouse your customers’ appetites
So you’ve got a great shiny website with a blog function, but the last time you posted was six months ago. You just don’t have the time, or you’ve run out of ideas, or you aren’t confident in your writing skills. No matter how good your intentions were, blog writing has slipped down your priority list.
Or maybe you feel like the blogs you’ve been writing haven’t been generating any results?
Writing blog posts have been sold to business owners as an easy way to drive traffic and connect with your customers. And it’s true – blogging CAN do that. But it has to be quality blogging. And quality blogging for business takes time. Time to understand your customers and their concerns; time to understand your industry and the competitive environment you operate in; time to find the right words that will encourage people to read, share and ultimately buy products and services from your business.
What makes great content marketing
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.
This means making your message unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! The best inbound marketing aims to answer customers’ questions and build their confidence in you and your business. It is based on a solid foundation of deep customer knowledge and understanding of the issues, challenges and goals that they face.
Beyond blogging
Blogging is a great content marketing strategy. But it’s not the be-all-and-end-all when it comes to content marketing. Other elements of content marketing that I can assist you with include:
- Infographics
- Video scripting
- E-books
- Using platforms beyond your website such as LinkedIn and YouTube
What does it cost
My blog writing and content marketing prices vary based on the length and frequency of your requirements. I can provide customised quotes for one off posts, blocks of posts, or ongoing monthly programs. For blocks of posts and ongoing programs, my quote will include customer profiling, competitor and industry analysis, keyword research for SEO and brainstorming time to come up with a comprehensive list of topics that will help to achieve your business goals. Pricing options can be added for social media snippets, email marketing and more.
For clients based near my Sydney Northern Beaches office, I’m always happy to meet for a coffee and a chat to flesh out your blog writing needs. But if you’re not in Sydney, never fear – email, phone and Skype works just fine!
Here’s some little packages I put together. But don’t worry – if these specific ingredients aren’t striking the right flavour balance for you, I’ll create your own special blend!
QUICK SNACK
From $225 for up to 500 words
One off blog post
Based on written brief from client
15 to 30 minute phone consultation
Title tags and meta descriptions
Links to high authority sites
Two free rounds of revisions and changes
STOCK THE FREEZER
$997
Custom packages available
Package of 5 x 500 word blog posts
Based on written brief from client
60 minute phone consultation
Title tags and meta descriptions
Links to high authority sites
Two free rounds of revisions and changes
FULL MEAL PLAN
$597 initial fee for 6 month content strategy
Then $497 per month
6 month content strategy including keyword research and competitor evaluation
2 x 500 word posts per month
Email newsletter copy
Two free rounds of revisions and changes
Newsletter development in MailChimp or Active Campaign optional add-on via preferred supplier
Ready to get started?
Fill in my online form or give me a call to have a no obligation chat about what you need and I’ll put together a proposal for you.
