So you’ve got a great shiny website with a blog function, but the last time you posted was six months ago. You just don’t have the time, or you’ve run out of ideas, or you aren’t confident in your writing skills. No matter how good your intentions were, blog writing has slipped down your priority list.
Writing blog posts have been sold to business owners as an easy way to drive traffic and connect with your customers. And it’s true – blogging CAN do that. But it has to be quality blogging. And quality blogging for business takes time. Time to understand your customers and their concerns; time to understand your industry and the competitive environment you operate in; time to find the right words that will encourage people to read, share and ultimately buy products and services from your business.
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three-year-old on a trampoline.
This means making your message unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! The best inbound marketing aims to answer customers’ questions and build their confidence in you and your business. It is based on a solid foundation of deep customer knowledge and understanding of the issues, challenges and goals that they face.
Blogging is a great content marketing strategy. But it’s not the be-all-and-end-all when it comes to content marketing.
Other elements of content marketing that I can assist you with include:
My blog writing and content marketing prices vary based on the length and frequency of your requirements. I can provide customised quotes for one-off posts, blocks of posts, or ongoing monthly programs. For blocks of posts and ongoing programs, my quote will include customer profiling, competitor and industry analysis, keyword research for SEO and brainstorming time to come up with a comprehensive list of topics that will help to achieve your business goals. Pricing options can be added for social media snippets, email marketing and more.
For clients based near my Sydney Northern Beaches office, I’m always happy to meet for a coffee and a chat to flesh out your blog writing needs. But if you’re not in Sydney, never fear – email, phone and Skype works just fine!
Fill in my online form or give me a call to have a no-obligation chat about what you need and I’ll put together a proposal for you.
Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
