So you’ve got a great shiny website with a blog function, but the last time you posted was six months ago. You just don’t have the time, or you’ve run out of ideas, or you aren’t confident in your writing skills. No matter how good your intentions were, blog writing has slipped down your priority list.
Writing blog posts have been sold to business owners as an easy way to drive traffic and connect with your customers. And it’s true – blogging CAN do that. But it has to be quality blogging. And quality blogging for business takes time. Time to understand your customers and their concerns; time to understand your industry and the competitive environment you operate in; time to find the right words that will encourage people to read, share and ultimately buy products and services from your business.
Online readers have short attention spans – like less than five seconds short!
You need to grab your customers’ attention and stop them from bouncing off your site faster than a three-year-old on a trampoline.
This means making your message unrelentingly customer focused. The golden rule is it’s not about you, it’s about them!
The best inbound marketing aims to answer customers’ questions and build their confidence in you and your business.
It is based on a solid foundation of deep customer knowledge and understanding of the issues, challenges and goals that they face.
I’ll work with you to determine what your content marketing goals are and the right channels to target. Whether you need to educate, inform, entertain or make the blooming sale, I’m here to help.
Let’s chat and make it happen.
Blogging is a great content marketing strategy. But content marketing is a lot more than that.
We’ll work together to get your content marketing working smarter to amplify your reach and cleverly repurpose content so you can get more bang for your buck.
Other elements of content marketing that I can assist you with include:
Content marketing rates are custom quoted to your requirements.
Fill in my online form or give me a call to have a no-obligation chat about what you need and I’ll put together a proposal for you.
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
