Website copywriting Sydney | Audience-first SEO copy

Website copywriting
Strategic words to get your business cooking

Website Copywriting

Website copywriting needs to work hard. The words on your website need to entice your customers, make them feel comfortable and make them want to find out more about your business and ultimately part with their hard-earned money.

Your website needs to help potential customers find out. That’s where search engine optimisation (SEO) comes in.

Your website needs to help people find the information they need. That’s where user experience (UX) and information architecture (IA) comes in.

Your website needs to convince people that you and your products and solutions are the right fit. That’s where conversion-focused copywriting comes in.

Suddenly, investing in your website – a channel that’s working hard 24 hours a day, 7 days a week – is a no-brainer.

So let’s get to work.

What makes great website copy

Great website copywriting needs to help you readers connect the dots.

And because online readers have short attention spans, you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.

This means website copywriting must be unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! Use short, direct and conversational language and always outline the benefits for customers. Make it feel like you are speaking directly to them and are addressing their needs.

I’ll help you out with a structured and strategic approach that starts with the big picture before getting down and dirty into the details. This means we’ll take a look at your business, your competitors, voice of customer research, search keywords and so much more before I even write a word.

It sounds like a lot of work – and it is – but I promise that it ensures we’re putting your best digital foot forward.

Great copy can make the difference between your business barely simmering or reaching a full boil.

Why use a professional writer

Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.

The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.

With the right words, your website will bring your business qualified leads and help make sales. And that’s worth investing in!

What does website copywriting cost

For most projects, I quote on a project basis and provide a customised quote.

But to give you an indication, here’s some standard packages I’ve put together.

DRINKS AND NIBBLES

$2250+GST

Comprehensive written briefing questionnaire and follow up phone/video conferencing consult

Competitor and industry research

Voice of customer research

SEO keyword research

3 pages of web copy

UX review including microcopy

Title tags and meta descriptions

Up to 400 words per page

Two free rounds of revisions and changes

Enquire

MEAT AND 3 VEG

$3500+GST

Comprehensive written briefing questionnaire and follow up phone/video conferencing consult

Competitor and industry research

Voice of customer research

SEO keyword research

5 pages of web copy

UX review including microcopy

Title tags and meta descriptions

Up to 400 words per page

Two free rounds of revisions and changes

Enquire

FANCY 3 COURSE MEAL

$5500+GST

Comprehensive written briefing questionnaire and follow up phone/video conferencing consult

Competitor and industry research

Voice of customer research

SEO keyword research

10 pages of web copy

UX review including microcopy

Title tags and meta descriptions

Up to 400 words per page

Two free rounds of revisions and changes

Enquire

Add-on’s to the basic web copy packages include tone of voice guidelines, content marketing strategy and blogging packages. Let’s chat about what your business needs and I’ll cook up the perfect recipe for you!

What do my website copywriting clients say?

"Thanks again for your help with content and copy for Red Spice Road, Burma Lane and Red Spice QV. You have really helped us express the voice and personality of each restaurant, and the process has been fast, simple and excellent value.
We love your work!"

Vanessa Green

Co-Owner/Marketing, Apples and Pears Entertainment Group Director,

"I recently engaged Angela Denly to write copy for our new website. Our business had previously relied solely on word of mouth marketing and we felt overwhelmed by the process. Angela was recommended by a friend and I’m glad we chose to work with her. She made the process simple and straightforward, understanding our business and our audience instinctively. We gave Angela our Handbook, Information sheet and we met, so she could get a sense of the business. Within a short period of time, she had sent back a draft copy which was a perfect balance of fun yet professional. I’m happy to recommend Angela to any businesses looking for an affordable and reliable copywriter, who is also fun to work with."

Nadean Harvey

Director, Pine Street Kindergarten

Website copywriting
Strategic words to get your business cooking