Inbound marketing that gets results
So you’ve got a great shiny website with a blog function, but the last time you posted was six months ago. You just don’t have the time, or you’ve run out of ideas, or you aren’t confident in your writing skills. No matter how good your intentions were, blog writing has slipped down your priority list.
Or maybe you feel like the blogs you’ve been writing haven’t been generating any results?
Writing blog posts have been sold to business owners as an easy way to drive traffic and connect with your customers. And it’s true – blogging CAN do that. But it has to be quality blogging. And quality blogging for business takes time. Time to understand your customers and their concerns; time to understand your industry and the competitive environment you operate in; time to find the right words that will encourage people to read, share and ultimately buy products and services from your business.
What makes great content marketing
Online readers have short attention spans – like less than five seconds short! So you need to pick the right words to grab your customers’ attention and stop them from bouncing off your site faster than a three year old on a trampoline.
This means making your message unrelentingly customer focused. The golden rule is it’s not about you, it’s about them! The best inbound marketing aims to answer customers’ questions and build their confidence in you and your business. It is based on a solid foundation of deep customer knowledge and understanding of the issues, challenges and goals that they face.
Blogging is a great content marketing strategy. But it’s not the be-all-and-end-all when it comes to content marketing. Other elements of content marketing that I can assist you with include:
- Video scripting
- Using platforms beyond your website such as LinkedIn and YouTube
Why use a professional writer
Look, I know that paying for a writer can feel like an extravagance. After all, you’re probably thinking that you know how to write, or if you can’t, then someone in your team can. Or your mum, or your wife, or your best friend’s brother.
The difference is I know how to write for the web. I know how to take your website from a glorified online brochure and instead make it work like a 24/7 online sales person. I blend my experience in PR and marketing, my tertiary studies in writing, and years of experience to take ALL the information about your business and your industry, distill it down to what really matters to your customers and turn it into something short, snappy and with a great call to action.
With the right words, your content marketing will bring your business qualified leads and help make sales. And that’s worth investing in!
What does it cost
My blog writing and content marketing prices vary based on the length and frequency of your requirements. I can provide customised quotes for one off posts, blocks of posts, or ongoing monthly programs. For blocks of posts and ongoing programs, my quote will include customer profiling, competitor and industry analysis, keyword research for SEO and brainstorming time to come up with a comprehensive list of topics that will help to achieve your business goals. Pricing options can be added for social media snippets, email marketing and more.
For clients based near my Sydney Northern Beaches office, I’m always happy to meet for a coffee and a chat to flesh out your blog writing needs. But if you’re not in Sydney, never fear – email, phone and Skype works just fine!
Ready to get started?
Fill in my online form or give me a call to have a no obligation chat about what you need and I’ll put together a proposal for you.