Which brands underpin your life? (And how does a copywriter use this information to create a customer persona?) As a copywriter, I spend a lot of time thinking about the customers of my clients. Who they are, what they like to do, how they spend their...
The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the reader. [ctt...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
