Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This year, however,...

A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It's a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia's leading writers in the wide world of food. Sounds...

What's the difference between content and copy and why does it matter? [caption id="attachment_556" align="aligncenter" width="1024"] Content and copy: two sides of the same coin[/caption] There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a...

Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...