Introducing The 2100 Project It’s no secret that I love the northern beaches. From being born at Manly Hospital, and now raising my kids in the same suburb where I grew up, it’s safe to say I’ve not strayed far. And my attitude basically is “why...
Are traditional concepts about creativity holding you back? “Wow, you must be so creative.” That’s the reaction I commonly get when I tell someone that I’m a copywriter. But the truth is, I don’t see myself as a creative person. At least not in the way that is...
Or how to stop neglecting your own marketing Are you one of the many businesses that neglect their marketing? Or perhaps it’s the panic button you hit when you hit a dry spell. If so, you’re not alone. And here’s my dirty little (not actually that secret)...
What a year, what a year, what a mighty good year I'm staring down my final working hours of 2018, and like any good overthinker, am taking the chance to take stock of the year and think about what went well and what there is to...
Or why I’m gifting myself a business off-season (and you should too) Summer holidays and the festive season are just around the corner. Most years, I’m entering a panic around about now trying to figure out logistics for managing family life alongside business commitments. This year, however,...
A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It's a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia's leading writers in the wide world of food. Sounds...
Review: Mastering Australian Wine, an online course with Sydney Wine Academy [caption id="attachment_553" align="aligncenter" width="1024"] Mastering Australian wine? Where to start? Photo by Elle Hughes on Unsplash[/caption] As a food copywriter, it’s not just enough to work on my writing skills. Subject matter expertise is important to...
What's the difference between content and copy and why does it matter? [caption id="attachment_556" align="aligncenter" width="1024"] Content and copy: two sides of the same coin[/caption] There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a...
Or how to make the most of online communities Over the weekend, I went to CopyCon18, Australia's leading copywriting conference. There'll be heaps of wrap up posts about the event (and I'll link to some of them over the coming days at the bottom of this...
Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...
Sydney copywriter: Power up your business with copy that whets your customers’ appetites and leaves them begging for more.
