Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y'all up to speed on this topic. Over to Jo! Have you ever...
The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the reader. [ctt...
The power of editing This week, I’ve been reading Marie Kondo’s book, The Life Changing Magic of Tidying. As a fairly (ahem) messy and untidy person, I’m yet to put her method into practice, but a third-or-so of the way through the book, it’s apparent that...
There’s only so much you can write about a topic, right? Wrong! I say there is no end to what can be written about a topic when you take a moment to step back and think about the various audiences and what they need to...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
