Musings on business writing, self-employment and parenthood

Content and copy: two sides of the same coin

Content and copy: two sides of the same coin

What’s the difference between content and copy and why does it matter? There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a different creature to sales-oriented copy. This blog post explores the differences

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how-to-get-most-online-communities

My CopyCon18 moment of glory

Or how to make the most of online communities Over the weekend, I went to CopyCon18, Australia’s leading copywriting conference. There’ll be heaps of wrap up posts about the event (and I’ll link to some of them over the coming days at the bottom of

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Small yet mighty

Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of

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Avoiding writer’s butt

Health tips for copywriters Writer’s butt. Copywriter chub. Freelancer fat. Whatever you call it, the risk of not taking care of your health as a work-from-home copywriter is real. There’s no walking as part of your commute. Lunch breaks can become two Tim Tams and

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Just do it

And other business lessons from Dad My husband likes to say that I’m my father’s daughter. I’m not entirely sure that he always means it in a complimentary way. But I choose to see it as a positive thing. So today, in the lead up

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Step away from the screens and make a connection

The value of interpersonal communication in the digital age Guest post by Catherine Hollyman, Behind the Scenes Communications One of my pet peeves is when, during a face-to-face conversation, one party feels the need to take out their mobile phone and scroll through their Facebook

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Say yes: Why I spoke at CopyCon 2017

And what I learnt at the conference At the gym I train at, they’ve got one of those sleds that you load with weights and push while running (yeah, I’m hella hardcore. If you’ve met me in person, you’ll be laughing now). And written at

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