Musings on business writing, self-employment and parenthood

Small yet mighty

Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of

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Avoiding writer’s butt

Health tips for copywriters Writer’s butt. Copywriter chub. Freelancer fat. Whatever you call it, the risk of not taking care of your health as a work-from-home copywriter is real. There’s no walking as part of your commute. Lunch breaks can become two Tim Tams and

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Just do it

And other business lessons from Dad My husband likes to say that I’m my father’s daughter. I’m not entirely sure that he always means it in a complimentary way. But I choose to see it as a positive thing. So today, in the lead up

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Step away from the screens and make a connection

The value of interpersonal communication in the digital age Guest post by Catherine Hollyman, Behind the Scenes Communications One of my pet peeves is when, during a face-to-face conversation, one party feels the need to take out their mobile phone and scroll through their Facebook

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Say yes: Why I spoke at CopyCon 2017

And what I learnt at the conference At the gym I train at, they’ve got one of those sleds that you load with weights and push while running (yeah, I’m hella hardcore. If you’ve met me in person, you’ll be laughing now). And written at

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Today’s post is brought to you by…

Which brands underpin your life? (And how does a copywriter use this information to create a customer persona?) As a copywriter, I spend a lot of time thinking about the customers of my clients. Who they are, what they like to do, how they spend

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