The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the
Decoding and understanding your copy deck For many new business owners – or experienced business owners working with a copywriter for the first time – understanding your copy deck can be confusing. In this post, we’ll break down the copy deck so you can understand the various
Freelancer fashion: The winter edition As the Starks say, winter is coming and with it comes a change in work attire for those of us who work from home. You see, when you work from your home office, there’s usually no lovely office air conditioning
Or what happens when one day you wake up and are interested in your career again? When I was pregnant with my first daughter, I was 29 years old and progressing reasonably well up the ladder at a mid-size PR agency. I was pretty good
The pros and pitfalls of self-publishing They say everyone has a book in them. And in the modern world, getting published is easier than ever. Many people, especially in the area of non-fiction books written by business owners, are choosing to self-publish. There’s a range
When I started freelancing, I decided that I needed to have a website. A fairly sensible and necessary choice in today’s business world, no? But there were three key mistakes that I made with my website and probably set back my business growth substantially. In
The power of editing This week, I’ve been reading Marie Kondo’s book, The Life Changing Magic of Tidying. As a fairly (ahem) messy and untidy person, I’m yet to put her method into practice, but a third-or-so of the way through the book, it’s apparent
Writing award entries that win Award submissions are a fantastic way to showcase your work and achieve recognition. Winning an award – well that’s even better! It gives you permission to shout about your success from the rooftop and has the credibility that comes from being
There’s only so much you can write about a topic, right? Wrong! I say there is no end to what can be written about a topic when you take a moment to step back and think about the various audiences and what they need to
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
