Which brands underpin your life? (And how does a copywriter use this information to create a customer persona?) As a copywriter, I spend a lot of time thinking about the customers of my clients. Who they are, what they like to do, how they spend
Why businesses should be writing for inclusion Guest post by Grazia Pecoraro Anyone who has been on the receiving end of an insult knows the adage that words never hurt is a myth. For businesses wanting to get the most out of their communications and
What to expect when you work with a copywriter You’ve decided you need a copywriter. You’ve done some research, shortlisted some writers and sent off some enquiries. Great! Now it’s time to get started on the copywriting briefing process. Getting ready to quote A recent
Or how to keep a freelancing business going when the kids are at home Here in NSW, it’s the last week of the school year and we’re staring down the barrel of six weeks of summer holidays. Here’s my work-at-home-parent’s school holiday survival guide! Of
Health tips to avoid burnout Recently, I got an email from one of my clients at 2.30 am. (Don’t worry, I have notifications turned off overnight and she’s not some diva expecting responses 24/7!) When I responded the next day, I made a comment along
Why I’m selective about who I work with As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable
How copywriting habits help me defeat the white screen Writer’s block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business owners face when sitting down to write content – and quite a
Book review: Content strategy for the web As a solo practitioner, taking responsibility for your own learning is vital. And one thing that I’ve been keen to learn more about so that I can serve my clients better is content strategy. After asking the brains
Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y’all up to speed on this topic. Over to Jo! Have
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
