Musings on business writing, self-employment and parenthood

Self-care for the self-employed

Health tips to avoid burnout Recently, I got an email from one of my clients at 2.30 am. (Don’t worry, I have notifications turned off overnight and she’s not some diva expecting responses 24/7!) When I responded the next day, I made a comment along

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Consumerism and copywriting

Consumerism and copywriting

Why I’m selective about who I work with As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable

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5 cups of tea and a blank page staring at me

How copywriting habits help me defeat the white screen Writer’s block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business owners face when sitting down to write content – and quite a

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Getting an edge with focused content strategy

Book review: Content strategy for the web As a solo practitioner, taking responsibility for your own learning is vital. And one thing that I’ve been keen to learn more about so that I can serve my clients better is content strategy. After asking the brains

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The Importance of Online Imagery

Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y’all up to speed on this topic. Over to Jo! Have

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know-your-audience

Know your audience

The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the

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What to expect in your copy deck

Decoding and understanding your copy deck For many new business owners – or experienced business owners working with a copywriter for the first time – understanding your copy deck can be confusing. In this post, we’ll break down the copy deck so you can understand the various

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What to wear working at home in winter

Freelancer fashion: The winter edition As the Starks say, winter is coming and with it comes a change in work attire for those of us who work from home. You see, when you work from your home office, there’s usually no lovely office air conditioning

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