How copywriting habits help me defeat the white screen [caption id="" align="alignnone" width="3000"] Copywriting habits - for me, it's a cup of tea![/caption] Writer's block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business...
Book review: Content strategy for the web As a solo practitioner, taking responsibility for your own learning is vital. And one thing that I’ve been keen to learn more about so that I can serve my clients better is content strategy. After asking the brains trust...
Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y'all up to speed on this topic. Over to Jo! Have you ever...
The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the reader. [ctt...
Decoding and understanding your copy deck [caption id="attachment_307" align="aligncenter" width="300"] I don't understand this copy deckImage by Jean-Rene Vauzelle used under https://creativecommons.org/licenses/by/2.0/[/caption] For many new business owners – or experienced business owners working with a copywriter for the first time – understanding your copy deck can be confusing. In...
The power of editing This week, I’ve been reading Marie Kondo’s book, The Life Changing Magic of Tidying. As a fairly (ahem) messy and untidy person, I’m yet to put her method into practice, but a third-or-so of the way through the book, it’s apparent that...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
