A taste-bud tingling and brain-cell invigorating day of foodie heaven What is Food and Words? It's a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia's leading writers in the wide world of food. Sounds...
What's the difference between content and copy and why does it matter? [caption id="attachment_556" align="aligncenter" width="1024"] Content and copy: two sides of the same coin[/caption] There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a...
Microcopy is the knockout punch for brand loyalty Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...
And what I learnt at the conference At the gym I train at, they’ve got one of those sleds that you load with weights and push while running (yeah, I’m hella hardcore. If you’ve met me in person, you’ll be laughing now). And written at the...
What to expect when you work with a copywriter You’ve decided you need a copywriter. You’ve done some research, shortlisted some writers and sent off some enquiries. Great! Now it’s time to get started on the copywriting briefing process. Getting ready to quote A recent discussion in my...
Why I’m selective about who I work with As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable way....
How copywriting habits help me defeat the white screen [caption id="" align="alignnone" width="3000"] Copywriting habits - for me, it's a cup of tea![/caption] Writer's block, the terror of the blank screen, the inability to focus to write more than one sentence. These are problems that most business...
Are the images you choose complementing your copy? Selecting the right online imagery is incredibly important. So I asked my designer Jo Bouman from JB Graphics to pen a guest post to help get y'all up to speed on this topic. Over to Jo! Have you ever...
The A-Z of content marketing: A is for audience. Content marketing isn’t about you, it’s about your audience. Let’s take a look at how you can define and truly know your audience in order to write content that is useful and serves the needs of the reader. [ctt...
Decoding and understanding your copy deck [caption id="attachment_307" align="aligncenter" width="300"] I don't understand this copy deckImage by Jean-Rene Vauzelle used under https://creativecommons.org/licenses/by/2.0/[/caption] For many new business owners – or experienced business owners working with a copywriter for the first time – understanding your copy deck can be confusing. In...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
