A look behind the scenes at my new branding It’s 10 years now since I took on my first freelance copywriting project. 10 YEARS. That’s not bad going for something that was just supposed to provide a bit of money while I had a new baby. That...
I'M OLDER, BUT STILL LEARNING The very first blog post I wrote on this website (six years ago?! How can that be?) was Five business lessons I learnt from Frozen. While in some ways, I feel like I’ve matured a lot as a copywriter and...
Introducing The 2100 Project It’s no secret that I love the northern beaches. From being born at Manly Hospital, and now raising my kids in the same suburb where I grew up, it’s safe to say I’ve not strayed far. And my attitude basically is “why...
What a year, what a year, what a mighty good year I'm staring down my final working hours of 2018, and like any good overthinker, am taking the chance to take stock of the year and think about what went well and what there is to...
From chaos to kinda-sometimes-almost-calm Last year when I was feeling completely overwhelmed by my to-do lists for work, house, kids, me and so on, I started investigating various productivity tools and systems. I started with some of the popular online systems, like Asana, Basecamp and Capsule. And...
Health tips for copywriters Writer's butt. Copywriter chub. Freelancer fat. Whatever you call it, the risk of not taking care of your health as a work-from-home copywriter is real. There's no walking as part of your commute. Lunch breaks can become two Tim Tams and half a...
And other business lessons from Dad My husband likes to say that I'm my father's daughter. I'm not entirely sure that he always means it in a complimentary way. But I choose to see it as a positive thing. So today, in the lead up to...
The value of interpersonal communication in the digital age Guest post by Catherine Hollyman, Behind the Scenes Communications One of my pet peeves is when, during a face-to-face conversation, one party feels the need to take out their mobile phone and scroll through their Facebook feed, check...
Why businesses should be writing for inclusion Guest post by Grazia Pecoraro Anyone who has been on the receiving end of an insult knows the adage that words never hurt is a myth. For businesses wanting to get the most out of their communications and create a...
Or how to keep a freelancing business going when the kids are at home Here in NSW, it’s the last week of the school year and we’re staring down the barrel of six weeks of summer holidays. Here’s my work-at-home-parent’s school holiday survival guide! Of course, the...
Sydney copywriter: Smart and strategic words for businesses who care about facts and clarity.
